Social Starter is our way of clearing the air.
We created Social Starter for one simple reason: despite the constant media coverage of popular social media publishing tools and the fact that social media is broadly accepted as a mainstream phenomenon, it’s still not clear how companies can effectively embrace it to their advantage.
Normally, when a company wants to talk to its customers, it has to pass through the marketing and communications department. Vice versa, when customers want to talk to the company, they have to go through customer support.
Social media jumps straight over these traditional channels by changing the form of communication from static to dynamic and the direction from one-way to many-ways. In the process it puts the company and its customers in direct contact and on the same level.
Traditional channels speak to you. Social media speaks with you.
If you want to walk the social media talk, Social Starter will help you understand. And start.